Dr Maggie Ying Jiang

Dr Maggie Ying Jiang is an Associate Professor in Media and Communication in the School of Social Sciences at the University of Western Australia (UWA). She was formerly the Australian Director at the UWA Confucius Institute and Associate Professor at UWA Business School.

Dr Jiang grew up in China, studied and worked in Europe before obtaining her doctoral degree in Australia. She worked at the University of Adelaide as an academic with tenure until 2018 before joining the University of Western Australia.

Dr Jiang’s research interests and publications mainly include cross-cultural communication, social media and public relations. One of her books, Cyber-nationalism in China, has been sold and downloaded more than 60,000 times. One of her articles ‘‘Reversed agenda-setting effects’ in China: Case studies of Weibo trending topics’, published by the Journal of International Communication, has become one of the most read articles on Taylor & Francis online.

In 2018, she was named one of the ten most outstanding young Australian-Chinese in Australia's Golden Wattle Awards. In addition to her academic work, Dr Jiang conducts strategic communication training for a wide range of organisations. She has provided cross-cultural communication support for several major projects. Dr Jiang also serves on the editorial board of the Journal of Asian Communication.